{"id":660603,"date":"2026-04-30T21:08:25","date_gmt":"2026-04-30T21:08:25","guid":{"rendered":"https:\/\/dmagencia.com.co\/?p=660603"},"modified":"2026-04-30T21:22:43","modified_gmt":"2026-04-30T21:22:43","slug":"5-kpis-que-tu-director-de-marketing-deberia-reportarte-cada-mes-y-por-que-los-likes-no-pagan-las-nominas","status":"publish","type":"post","link":"https:\/\/dmagencia.com.co\/?p=660603","title":{"rendered":"5 KPIs que tu director de marketing deber\u00eda reportarte cada mes (y por qu\u00e9 los likes no pagan las n\u00f3minas)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"660603\" class=\"elementor elementor-660603\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d65c1f e-con-full e-flex e-con e-parent\" data-id=\"5d65c1f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-812dc1f elementor-widget elementor-widget-pix-sliding-text\" data-id=\"812dc1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pix-sliding-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"el-812dc1f\" class=\"mb-3 text-center \"><div class=\"d-inline-block\" style=\"max-width:1100px;\"><h1 class=\"mb-32 pix-sliding-headline-2 animate-in font-weight-bold secondary-font \" data-anim-type=\"pix-sliding-text\" data-class=\"secondary-font text-white\" style=\"\"><span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 0ms;\">5&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 75ms;\">KPIs&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 150ms;\">que&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 225ms;\">tu&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 300ms;\">director&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 375ms;\">de&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 450ms;\">marketing&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 525ms;\">deber\u00eda&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 600ms;\">reportarte&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 675ms;\">cada&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 750ms;\">mes&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 825ms;\">(y&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 900ms;\">por&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 975ms;\">qu\u00e9&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 1050ms;\">los&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 1125ms;\">likes&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 1200ms;\">no&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 1275ms;\">pagan&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 1350ms;\">las&#32;<\/span><\/span> <span class=\"slide-in-container \"><span class=\"pix-sliding-item secondary-font text-white\" style=\"transition-delay: 1425ms;\">n\u00f3minas)&#32;<\/span><\/span> <\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0c78eb e-flex e-con-boxed e-con e-parent\" data-id=\"c0c78eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e9106 elementor-widget elementor-widget-spacer\" data-id=\"c1e9106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-895a0f1 e-flex e-con-boxed e-con e-parent\" data-id=\"895a0f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2822d elementor-widget elementor-widget-text-editor\" data-id=\"1a2822d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">En el din\u00e1mico ecosistema del marketing digital, es f\u00e1cil deslumbrarse con las \u00abm\u00e9tricas de vanidad\u00bb. Los seguidores, los <i data-path-to-node=\"3\" data-index-in-node=\"122\">likes<\/i> y el alcance pueden alimentar el ego de una marca, pero rara vez alimentan su cuenta bancaria.<\/p><p data-path-to-node=\"4\">Para la alta direcci\u00f3n, el marketing no debe ser un agujero negro de presupuesto, sino un motor de crecimiento predecible y escalable. Si tu Director de Marketing o tu agencia solo te habla de impresiones, es momento de cambiar la conversaci\u00f3n. En <b data-path-to-node=\"4\" data-index-in-node=\"248\">Digital Manager<\/b>, creemos que lo que no se mide con intenci\u00f3n, no se puede mejorar.<\/p><p data-path-to-node=\"5\">Aqu\u00ed te presentamos los <b data-path-to-node=\"5\" data-index-in-node=\"24\">5 indicadores clave de rendimiento (KPIs)<\/b> que realmente definen la salud financiera y el \u00e9xito de tu estrategia digital.<\/p><p data-path-to-node=\"5\">\u00a0<\/p><h5 data-path-to-node=\"7\"><strong>1. CAC (Costo de Adquisici\u00f3n de Cliente)<\/strong><\/h5><p>\u00a0<\/p><p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">\u00bfQu\u00e9 es?<\/b> Es la inversi\u00f3n econ\u00f3mica total necesaria para que un prospecto realice su primera compra.<\/p><p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"100\">\u00bfPor qu\u00e9 importa?<\/b> El CAC es el term\u00f3metro de tu eficiencia. Si el costo de adquirir un cliente es mayor al beneficio que ese cliente te deja, tienes un modelo de negocio insostenible.<\/p><blockquote data-path-to-node=\"9\"><p data-path-to-node=\"9,0\"><b data-path-to-node=\"9,0\" data-index-in-node=\"0\">La clave:<\/b> Un Director de Marketing eficiente siempre buscar\u00e1 optimizar canales para reducir el CAC sin sacrificar la calidad del cliente.<\/p><p data-path-to-node=\"9,0\">\u00a0<\/p><\/blockquote><h5 data-path-to-node=\"10\"><strong>2. LTV (Lifetime Value)<\/strong><\/h5><p>\u00a0<\/p><p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">\u00bfQu\u00e9 es?<\/b> El valor neto de los ingresos que un cliente genera para tu empresa durante todo el tiempo que mantiene la relaci\u00f3n comercial contigo.<\/p><p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"144\">\u00bfPor qu\u00e9 importa?<\/b> El verdadero crecimiento ocurre cuando el <b data-path-to-node=\"11\" data-index-in-node=\"204\">LTV es al menos 3 veces superior al CAC<\/b>. Si sabes que un cliente te dejar\u00e1 $1,000 USD a lo largo de un a\u00f1o, puedes permitirte invertir con m\u00e1s confianza en captarlo. El LTV te permite planificar a largo plazo.<\/p><p data-path-to-node=\"11\">\u00a0<\/p><h5 data-path-to-node=\"12\"><strong>3. ROAS (Return on Ad Spend)<\/strong><\/h5><p>\u00a0<\/p><p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">\u00bfQu\u00e9 es?<\/b> Es el retorno directo por cada d\u00f3lar (o moneda local) invertido en publicidad pagada.<\/p><p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"95\">\u00bfPor qu\u00e9 importa?<\/b> A diferencia del ROI general, el ROAS mide la efectividad t\u00e9cnica de tus campa\u00f1as en plataformas como Google o Meta Ads.<\/p><ul data-path-to-node=\"14\"><li><p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">F\u00f3rmula simple:<\/b> <span class=\"math-inline\" data-math=\"ROAS = \\frac{\\text{Ingresos de la campa\u00f1a}}{\\text{Costo de la campa\u00f1a}}\" data-index-in-node=\"16\">$ROAS = \\frac{\\text{Ingresos de la campa\u00f1a}}{\\text{Costo de la campa\u00f1a}}$<\/span><\/p><p data-path-to-node=\"14,0,0\">Si tu ROAS es de 5:1, significa que por cada d\u00f3lar invertido, generas cinco. Es la m\u00e9trica de eficiencia publicitaria por excelencia.<\/p><\/li><\/ul><p>\u00a0<\/p><h5 data-path-to-node=\"15\"><strong>4. Tasa de Conversi\u00f3n (CR)<\/strong><\/h5><p>\u00a0<\/p><p data-path-to-node=\"16\"><b data-path-to-node=\"16\" data-index-in-node=\"0\">\u00bfQu\u00e9 es?<\/b> El porcentaje de usuarios que, tras visitar tu sitio web o landing page, realizan una acci\u00f3n espec\u00edfica (comprar, registrarse o descargar).<\/p><p data-path-to-node=\"16\"><b data-path-to-node=\"16\" data-index-in-node=\"149\">\u00bfPor qu\u00e9 importa?<\/b> Puedes tener millones de visitas, pero si nadie compra, tienes un problema de mensaje, de oferta o de usabilidad. Una mejora de apenas el <b data-path-to-node=\"16\" data-index-in-node=\"305\">1% en tu tasa de conversi\u00f3n<\/b> puede duplicar tus ingresos sin necesidad de aumentar un solo centavo en el presupuesto de tr\u00e1fico.<\/p><p data-path-to-node=\"16\">\u00a0<\/p><h5 data-path-to-node=\"17\"><strong>5. Ratio de MQL a SQL<\/strong><\/h5><p>\u00a0<\/p><p data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"0\">\u00bfQu\u00e9 es?<\/b> El paso de un <b data-path-to-node=\"18\" data-index-in-node=\"23\">Lead Calificado por Marketing (MQL)<\/b> a un <b data-path-to-node=\"18\" data-index-in-node=\"64\">Lead Calificado por Ventas (SQL)<\/b>.<\/p><p data-path-to-node=\"18\"><b data-path-to-node=\"18\" data-index-in-node=\"98\">\u00bfPor qu\u00e9 importa?<\/b> Este es el puente que une a ambos departamentos. Si Marketing genera 1,000 leads pero Ventas solo puede trabajar con 10 porque el resto \u00abson curiosos\u00bb, hay una desconexi\u00f3n estrat\u00e9gica. Este ratio mide la <b data-path-to-node=\"18\" data-index-in-node=\"320\">calidad<\/b> del esfuerzo de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd8ab3 e-flex e-con-boxed e-con e-parent\" data-id=\"7dd8ab3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3440b2f elementor-widget elementor-widget-image\" data-id=\"3440b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1396\" src=\"https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-scaled.png\" class=\"attachment-full size-full wp-image-660611\" alt=\"\" srcset=\"https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-scaled.png 2560w, https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-300x164.png 300w, https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-1024x559.png 1024w, https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-768x419.png 768w, https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-1536x838.png 1536w, https:\/\/dmagencia.com.co\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_ahco5nahco5nahco-2048x1117.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f84c535 e-flex e-con-boxed e-con e-parent\" data-id=\"f84c535\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;pix_scale_in&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c48084a elementor-widget elementor-widget-spacer\" data-id=\"c48084a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5&#32; KPIs&#32; que&#32; tu&#32; director&#32; de&#32; marketing&#32; deber\u00eda&#32; reportarte&#32; cada&#32; mes&#32; (y&#32; por&#32; qu\u00e9&#32; los&#32; likes&#32; no&#32; pagan&#32; las&#32; n\u00f3minas)&#32; En el din\u00e1mico ecosistema del marketing digital, es f\u00e1cil deslumbrarse con las \u00abm\u00e9tricas de vanidad\u00bb. Los seguidores, los likes y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":660619,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[45],"tags":[46,48,49,47],"class_list":["post-660603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-y-growth-hacking","tag-estrategia-digital","tag-growth-hacking","tag-metricas","tag-roi"],"_links":{"self":[{"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=\/wp\/v2\/posts\/660603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=660603"}],"version-history":[{"count":0,"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=\/wp\/v2\/posts\/660603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=\/wp\/v2\/media\/660619"}],"wp:attachment":[{"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=660603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=660603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmagencia.com.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=660603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}